A journalist has been recognised again for his contribution to promoting the Czech Republic as a tourist destination.
Roger Aitken has been honoured by the eastern European country – this time receiving an award for his work in promoting Czech beer.
Mr Aitken was given the title of of ‘Real Bohemian Lager Press ambassador’ by Czech Trade at this June’s annual ‘Beer Day’ event at the embassies of the Czech and Slovak republic in London’s Notting Hill, said he was “pleasantly surprised” to hear the news and tremendously honoured.
The former Financial Times reporter added: “Real Bohemian craft ale, lager or pilsener is as quintessentially Czech as real ale in Britain is quintessentially British.
“Czech brewing methods are perhaps unparalleled compared to anywhere else in Europe or beyond, deploying a double- or even sometimes triple-mashing process, longer maturation in cellars and the use of high quality hops, barley and soft water (ideal for lagers) across the Czech Republic.”
The CBA took part in the London Hotels Restaurant and Catering show (HRC) for the first time, presenting most of its portfolio.