A journalist has been recognised again for his contribution to promoting the Czech Republic as a tourist destination.
Roger Aitken has been honoured by the eastern European country – this time receiving an award for his work in promoting Czech beer.
Mr Aitken was given the title of of ‘Real Bohemian Lager Press ambassador’ by Czech Trade at this June’s annual ‘Beer Day’ event at the embassies of the Czech and Slovak republic in London’s Notting Hill, said he was “pleasantly surprised” to hear the news and tremendously honoured.
The former Financial Times reporter added: “Real Bohemian craft ale, lager or pilsener is as quintessentially Czech as real ale in Britain is quintessentially British.
“Czech brewing methods are perhaps unparalleled compared to anywhere else in Europe or beyond, deploying a double- or even sometimes triple-mashing process, longer maturation in cellars and the use of high quality hops, barley and soft water (ideal for lagers) across the Czech Republic.”
3500 beers from all over the world attended the London prestigious World Beer Awards tasting competition. Šerák won in the lager category, which is the most honoured and competitive.
The U.K. market is very competitive and every pub has 10 to 15 types of beer. “It’s all about beer – good beer – the best in the world,” Czech Beer Alliance.
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