jarosov BREWERY

Jarošov was established in 1688 as a burgher brewery and it soon became a major source of income for the Uherské Hradiště town. However, it really started to thrive under the ownership of the Braun family who bought it in 1869. The Brauns invested considerably and unlike other burgher breweries Jarosov could fiercely compete with modern breweries built during the industrial revolution. The whole operation included the brewery, malthouse, distillery and yeast production. 

Jarošov became synonymous with high quality bottom fermented beer and robust exportations followed suit. During the first world war, Jarošov made it to the top 6 biggest breweries in Moravia. 

However the second world war and the dark communist era were less favourable to the brewery. The Braun family had to escape the country and the brewery ways eventually nationalized. Even worse, in 1997 it was closed down spreading panic among beer drinkers. Indeed the Jarošov brand was so popular with locals that the pop music band ARGEMA released a song called “Jarošov Brewery” that made it to the Czech Republic hitparade!

Luckily the brewery was solemnly reopened in 2017 by a local entrepreneur who already own the Znojmo brewery. And the great news is it instantly became one of the best Real Bohemian Lager specialist in Moravia, specializing in both single hop and double hop traditionally made lagers. 

The renewed Jarošov brewery is instantly recognizable by its design by Little Greta combining avant-garde artworks and traditional South Moravian (Slovácko region) motives.